Boy Bastiaens (1956) is an independent graphic designer/art director who lives and works in Maastricht. Bastiaens develops innovative multidisciplinary concepts and brand identities with a highly effective outcome. He considers that the essence of a good identity comes close to a well-told story that brings in a sense of authenticity and the unexpected ā€“ originating from the intuitive and associative creative process.

Working in his studio in Maastricht, he designs for international commercial and cultural clients, such as Karl Lagerfeld, G-Star, Atelier LaDurance, Sarva, Denim Demon, RED+, Lee, Carhartt, Tommy Hilfiger, Pepe Jeans London, Fiorucci and many others.